Verso has done something rare: built a brand that sounds like a person rather than a committee. I would like to help you keep it that way as your Brand & Communications Lead.

I have spent eight years running brand for companies at the point where they stop being small — the moment when the voice either survives or gets sanded down. Most recently I took Meridian from a founder-written tone of voice to a documented system used by 40 people across three markets.

I would love to talk about where you want Verso’s voice to be a year from now.